ROM Utrecht Region investeert in D Drops

The ROM Utrecht Region is pleased to announce the first investment in an entertainment game proposition called D-Drops. The investment was made from the HUL-PoC fund and underlines the ROM’s objective to actively support the entertainment gaming industry in the Utrecht region with financing options.

D-Drops lets players explore their city and discover treasure chests filled with real-world rewards. D-Drops can steer foot traffic to local businesses that subscribe to their service. Future earnings fund more treasures, ensuring continued player engagement. Additionally, they offer multinationals and big brands custom treasure hunts, interactive activations at events, festivals, expos, and token-gated hunts for communities.

The technology of D-Drops is fully developed in-house and links the blockchain (and the Internet) with physical locations, and with their unique validation system it is possible to validate user locations and IRL actions with 100% certainty. This enables D-Drops to create unique value propositions that reach campaign goals like no other.

New Digital Society

The New Digital Society ecosystem represents a fundamental change in the digital world for the whole of Europe. In which we make data safe again and content familiar and recognizable using new business models that form the basis for innovations and entrepreneurship. By using the New Digital Society ecosystem (including all sub-sectors) as the key drivers of positive behavioural change, we create a new digital society in which everyone can participate and contribute. Subsectors of this ecosystem are: Games, Edtech, Immersive Tech & Web3, News & Media Production, eSports and Creative Agencies & Adtech.

The ROM as investor

ROM Utrecht Region is a social investor that increases access to capital for innovative companies in the region. The ROM invests in the major transition sectors that are important for tomorrow’s economy: digital, health and sustainability. To realize the financing for these companies, the ROM works together with many partners within and outside the region. The ROM has two funds: the Healthy Urban Living Proof Of Concept (HUL POC) Fund and the Participation Fund. The Participation Fund was made possible in part by co-financing from the Province of Utrecht and the European Regional Development Fund (ERDF). The investment in D-Drops is done out of the HUL POC Fund.